Dubai, UAE – Phoenix Realty Real Estate, in collaboration with luxury developer Sobha Realty, proudly introduces the Privy Collection — a masterfully curated portfolio of ultra-luxury residences that represent the pinnacle of refinement, exclusivity, and architectural brilliance. Rooted in the design philosophy known as “The Art of Sublime,” the Privy Collection redefines what it means to live exceptionally in Dubai’s most coveted locations.
The Art of Sublime: Living Elevated
Every residence within the Privy Collection is a statement of elegance and purpose, shaped by seven core tenets:
- Expansive spaces
- Iconic addresses
- Uncompromising finesse
- Exceptional service
- Exclusive amenities
- Extraordinary privacy
- A distinct signature quality
These principles serve as the unifying thread across all properties within the collection, ensuring that each home not only meets the highest standards but transcends them — offering an experience that is as rare as it is refined.
‘The S’ at Sobha Hartland II: The Crown Jewel of the Privy Collection
At the heart of the newly launched Privy Collection is ‘The S’ at Sobha Hartland II, an iconic 71-storey residential tower that marks the final and tallest development within the award-winning Sobha Hartland II master plan. Set along the scenic canal arc, ‘The S’ is envisioned as an equilateral triangular tower rising with commanding 270-degree views of Downtown Dubai, the central lagoon, and the surrounding skyline.
“With ‘The S’, we are not merely presenting homes — we are offering sanctuaries of stillness, space, and beauty,” said a spokesperson from Phoenix Realty Real Estate. “This project speaks to a global audience of connoisseurs who value sophistication, privacy, and permanence.”
Residences begin from the eighth floor upward, preserving uninterrupted vistas and providing an elevated sense of seclusion. With only two villa-scale residences per floor, the design ensures quiet elegance and generous spatial flow throughout.
Signature Features of ‘The S’:
- 4-meter floor-to-floor height for an airy, open ambiance
- Panoramic master suites with sweeping city views
- Private terraces for indoor-outdoor living
- Spa-inspired bathrooms with natural lighting
- Triple-height grand lobby for a dramatic entrance
- Concierge and valet services, offering hotel-style comfort
From the moment of arrival, residents are immersed in a lifestyle experience curated with Phoenix Realty’s obsessive attention to detail and Sobha’s renowned craftsmanship, shaped over decades of excellence.
More Than an Address — A Privileged Lifestyle
The Privy Collection is not confined to one location. Instead, it encompasses a handpicked selection of elite properties, each chosen for their distinct character, world-class design, and proximity to Dubai’s most dynamic locales. This includes:
- Mansions and villas at Sobha Hartland II Estates
- Duplexes and penthouses at SeaHaven
- ‘The S’ on Sheikh Zayed Road
- And now, ‘The S’ at Sobha Hartland II, available exclusively through Phoenix Realty Real Estate
Each property is infused with thoughtful layouts, personalized finishes, and a calming sense of space that speaks to those who value privacy and prestige.
Endorsements from Industry Leaders
Reflecting on the impact of ‘The S’ on Sheikh Zayed Road, Loai Al Fakir, CEO of Provident Real Estate, stated:
“The ‘S’ was not just a development; it was a defining moment for luxury real estate in Dubai. The attention to detail, the bold design — it was clear that Sobha and now Phoenix Realty were creating something truly remarkable.”
Huimin Wang, Managing Director of Fastway Real Estate, added:
“This isn’t just about properties. It’s about vision and execution. The S stands tall, literally and symbolically, as a promise fulfilled — one that sets a benchmark in luxury living.”
A Legacy in the Making
Phoenix Realty Real Estate views the Privy Collection not simply as a portfolio of residences, but as a living legacy. Each project is a milestone — a celebration of clarity in design, excellence in build, and a lifestyle shaped by space, serenity, and sophistication.
As the final chapter in the Sobha Hartland II story, ‘The S’ stands as a monument to visionary thinking — a beacon of modern luxury and enduring value. Looking ahead, future Privy Collection expansions are already being envisioned across Dubai’s waterfronts, skyline landmarks, and island developments.
